Print Work
In print, I focus on guiding the process from concept to delivery. I manage the scope, timelines, and collaboration with designers to make sure every piece aligns with the strategy and delivers on the client’s goals.
Barry and Bear
Barry and Bear, a sales agency representing premium manufacturers, approached us to create print ads for the annual release of the Michigan Restaurant and Lodging Association (MRLA) magazine. The goal: showcase their versatile product lineup to potential hospitality clients.
In addition to the ad campaign, we executed a logo redesign, delivering two new brand marks, and developed a refreshed line card to highlight their client roster.
I worked directly with the owner to ensure our creative team captured his vision, while also managing communication with MRLA to meet strict ad specs, print deadlines, and brand requirements. From creative alignment to production logistics, I led the coordination that brought this multi-piece project together.
