Video Work
For me, video is about more than capturing footage. It’s about executing a vision from start to finish. I’ve led projects from initial concept and strategy through production and final delivery, building SOWs and contracts that keep everything clear and on track. Along the way, I’ve managed teams, coordinated shoots, and ensured each piece of content aligned with client goals. And because I’ve learned to operate the equipment myself, I can step into production as needed—giving me a hands-on understanding that makes the final product stronger. Each thumbnail is connected to a link for you to view the work.
01
MSU/CUC MA-DA Video
As part of a cross-cultural collaboration between Michigan State University and the Communications University of China, I helped lead a campaign promoting a new Master’s in Digital Advertising. We produced top-of-funnel awareness videos highlighting MSU faculty, built on the insight that who you learn from shapes your outcome. I coordinated across time zones and cultural expectations—managing translations, aligning messaging, and adapting to different academic calendars—while also handling logistics on the MSU side with senior leadership and faculty. The project sharpened my ability to manage complex feedback loops, keep moving parts aligned, and deliver under high-stakes timelines.
02
Heystack (Table-top)
I led the creation of instructional video content for the Heystack One, a smart imaging device designed to capture clean photos of trading cards. In addition to video, we produced product photography for use across Heystack’s website, social, email, and print. Managing the full production timeline, I ensured the project stayed on schedule and on brand, delivering assets that improved customer onboarding and expanded their marketing toolkit.
03
MSU Provost
I lead video production for Michigan State University’s Office of the Provost, creating content for high-profile academic events such as commencement, faculty awards, and leadership initiatives. From building SOWs and contracts to managing timelines, shoots, and edits, I oversee each project from start to finish. The final videos not only capture milestone moments but also serve as key communication tools for the university’s leadership and community.
04
Kiwanis Michigan District
​We partnered with Kiwanis to produce a series of training videos designed to support their clubs across the region. In addition to overseeing production, I captured on-site content at their Great Lakes Conference, highlighting the energy of members and leadership in action. These assets provided Kiwanis with both instructional tools and engaging event coverage to strengthen their outreach and training efforts.
