Social Media Work

I love the challenge of turning ideas into content that actually connects. For me, social media is equal parts creativity, timing, and understanding what makes people pause. Whether it’s a full campaign rollout or a quick moment captured on camera, I’m always chasing that balance between meaning and momentum. Each thumbnail is connected to a link for you to view the work.

42pointSEVEN Short-form Initiative

As part of 42pointSEVEN, I led a short-form content initiative designed to spotlight local small businesses and showcase the agency’s creative capabilities. I managed the full process — from client coordination and on-site production to editing and distribution — producing engaging vertical videos for Oh My Lolli!, The Pound Bar & Grille, and Mato Family Dental.

Each video was crafted to meet the unique objectives of the business: driving foot traffic and brand awareness for Oh My Lolli!, promoting The Pound’s Sunday Funday/Lions watch parties, and highlighting Mato Dental’s community-focused care. This project demonstrated my ability to adapt creative storytelling to different industries, deliver results under tight timelines, and leverage short-form video as a powerful tool for brand engagement.

MSU Research Foundation

Conquer Accelerator, a startup support program for Michigan-based entrepreneurs.

The campaign was structured into three targeted waves:

A core brand piece introducing Conquer’s mission
A value-driven post highlighting program benefits
A testimonial series featuring past participants to build credibility and trust

Insight: Position Conquer as a startup’s “personal trainer”, a hands-on, results-driven guide for early-stage entrepreneurs.

I managed all campaign development from messaging strategy and copy to coordination with stakeholders, ensuring alignment with brand voice, application timelines, and audience targeting on LinkedIn.

42pointSEVEN Internal Communications

At 42pointSEVEN, I lead the agency’s internal and external marketing—overseeing everything from our social media presence and monthly newsletter to our business prospecting strategy. My goal has been to elevate how we communicate who we are and what we do—both to clients across campus and to our own team. From developing the agency’s brand voice to managing day-to-day content and outreach, I’ve helped position 42pointSEVEN as a student-run agency that delivers professional-grade work with a purpose.